Concept Testing
AI concept testing for smarter product decisions
Outset helps teams validate product ideas early with AI concept testing — fast, structured, and rich in qualitative depth. Pressure-test features, design directions, and messaging in days, not weeks.
Product, insights, and strategy teams use Outset to separate close concepts quickly and clearly.
Product, insights, and strategy teams use Outset to separate close concepts quickly and clearly.
Product, insights, and strategy teams use Outset to separate close concepts quickly and clearly.
AI concept testing that runs the full spectrum of concept qual
Monadic Concept Testing
Upload all of your stimuli in one place and program questions across all concepts at once, then see summarized results to cut through the noise.
Monadic Concept Testing
Upload all of your stimuli in one place and program questions across all concepts at once, then see summarized results to cut through the noise.
Monadic Concept Testing
Upload all of your stimuli in one place and program questions across all concepts at once, then see summarized results to cut through the noise.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and reveal preference drivers.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and reveal preference drivers.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and reveal preference drivers.
Comparative Concept Testing
Test concepts side-by-side to understand tradeoffs, relative value, and which framing wins in the moment.
Comparative Concept Testing
Test concepts side-by-side to understand tradeoffs, relative value, and which framing wins in the moment.
Comparative Concept Testing
Test concepts side-by-side to understand tradeoffs, relative value, and which framing wins in the moment.
Value Prop Testing
Stress-test specific messages for believability, differentiation, and the language that makes value feel real.
Value Prop Testing
Stress-test specific messages for believability, differentiation, and the language that makes value feel real.
Value Prop Testing
Stress-test specific messages for believability, differentiation, and the language that makes value feel real.
Feature and Packaging Concept Testing
Validate early feature bundles, tiers, or offer structures to see what feels most valuable and why.
Feature and Packaging Concept Testing
Validate early feature bundles, tiers, or offer structures to see what feels most valuable and why.
Feature and Packaging Concept Testing
Validate early feature bundles, tiers, or offer structures to see what feels most valuable and why.
Instant Concept Testing Synthesis
Automatically turn concept feedback into clear themes, evidence, and decision-ready insights.
Instant Concept Testing Synthesis
Automatically turn concept feedback into clear themes, evidence, and decision-ready insights.
Instant Concept Testing Synthesis
Automatically turn concept feedback into clear themes, evidence, and decision-ready insights.
The advantages of AI concept testing
Traditional concept testing can be slow and limited, making early bets harder than they need to be.
AI concept testing lets you validate ideas in days, not weeks, while still capturing rich qualitative reactions before you build.
Outset pairs consistent, structured measures with dynamic probing and fast synthesis, so teams can iterate quickly and choose winners with confidence.
Purpose-built for perception and meaning
Fast & Intuitive Study Build-Out
Upload all stimuli in one place and create one interview guide across the batch. Our AI moderator will flexibly drill down into the answers you need.
Fast & Intuitive Study Build-Out
Upload all stimuli in one place and create one interview guide across the batch. Our AI moderator will flexibly drill down into the answers you need.
Fast & Intuitive Study Build-Out
Upload all stimuli in one place and create one interview guide across the batch. Our AI moderator will flexibly drill down into the answers you need.
Diverse Stimuli Support
With support for static images, videos, Figma uploads, clickable prototypes, or live sites, Outset is well equipped to get raw reactions to any stimuli you need.
Diverse Stimuli Support
With support for static images, videos, Figma uploads, clickable prototypes, or live sites, Outset is well equipped to get raw reactions to any stimuli you need.
Diverse Stimuli Support
With support for static images, videos, Figma uploads, clickable prototypes, or live sites, Outset is well equipped to get raw reactions to any stimuli you need.
Immediate & Robust Reporting
As each study progresses, Outset analyzes answers and puts together a robust report in real-time — shrinking the time from study to lightbulb moment from months to minutes.
Immediate & Robust Reporting
As each study progresses, Outset analyzes answers and puts together a robust report in real-time — shrinking the time from study to lightbulb moment from months to minutes.
Immediate & Robust Reporting
As each study progresses, Outset analyzes answers and puts together a robust report in real-time — shrinking the time from study to lightbulb moment from months to minutes.
Custom & Dynamic Probing
Direct Outset’s moderator with exactly what you are trying to uncover, then let it dynamically adjust to participant responses in real-time for the richest qual at scale.
Custom & Dynamic Probing
Direct Outset’s moderator with exactly what you are trying to uncover, then let it dynamically adjust to participant responses in real-time for the richest qual at scale.
Custom & Dynamic Probing
Direct Outset’s moderator with exactly what you are trying to uncover, then let it dynamically adjust to participant responses in real-time for the richest qual at scale.
Structured Measures & Auto-Tagged Responses
Collect Likert-scale reads alongside open-ended answers, then let AI auto-tag themes so patterns surface instantly.
Structured Measures & Auto-Tagged Responses
Collect Likert-scale reads alongside open-ended answers, then let AI auto-tag themes so patterns surface instantly.
Structured Measures & Auto-Tagged Responses
Collect Likert-scale reads alongside open-ended answers, then let AI auto-tag themes so patterns surface instantly.
AI concept testing FAQs
Answers to common questions about how AI can help with concept testing.
What is concept testing?
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What is concept testing?
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What is concept testing?
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How is concept testing different from prototyping?
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How is concept testing different from prototyping?
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How is concept testing different from prototyping?
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What are the benefits of AI concept testing?
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What are the benefits of AI concept testing?
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Who should use concept testing software?
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Who should use concept testing software?
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What types of concepts can I test with Outset?
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What types of concepts can I test with Outset?
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What types of concepts can I test with Outset?
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Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Find out how Outset accelerates every step of research
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
The most advanced AI-moderated research platform
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© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.