Creative Testing
AI-moderated creative testing that shows what’s really landing
Get rapid, human feedback on creative performance — first impressions, resonance, and clarity — so you can refine and optimize for what converts.
Marketing, brand, and insights teams use Outset to pressure-test creative quickly — with consistent, comparable feedback.
Marketing, brand, and insights teams use Outset to pressure-test creative quickly — with consistent, comparable feedback.
Marketing, brand, and insights teams use Outset to pressure-test creative quickly — with consistent, comparable feedback.
Run the creative studies that de-risk campaigns
First-Impression Tests
Capture what grabs attention, how it feels in the first seconds, and what people think it’s about.
First-Impression Tests
Capture what grabs attention, how it feels in the first seconds, and what people think it’s about.
First-Impression Tests
Capture what grabs attention, how it feels in the first seconds, and what people think it’s about.
Side-by-Side Comparative Testing
Test multiple versions together to reveal explicit tradeoffs and choice drivers.
Side-by-Side Comparative Testing
Test multiple versions together to reveal explicit tradeoffs and choice drivers.
Side-by-Side Comparative Testing
Test multiple versions together to reveal explicit tradeoffs and choice drivers.
Emotional Resonance & Brand-Fit Checks
Explore how the creative makes people feel, whether it aligns with brand meaning, and what feels off.
Emotional Resonance & Brand-Fit Checks
Explore how the creative makes people feel, whether it aligns with brand meaning, and what feels off.
Emotional Resonance & Brand-Fit Checks
Explore how the creative makes people feel, whether it aligns with brand meaning, and what feels off.
Creative Comparisons
Run protomonadic tests to see solo reactions, then a final head-to-head pick to clearly separate close contenders.
Creative Comparisons
Run protomonadic tests to see solo reactions, then a final head-to-head pick to clearly separate close contenders.
Creative Comparisons
Run protomonadic tests to see solo reactions, then a final head-to-head pick to clearly separate close contenders.
Messaging Clarity Studies
Validate whether the intended message is what people actually take away — and where interpretation drifts.
Messaging Clarity Studies
Validate whether the intended message is what people actually take away — and where interpretation drifts.
Messaging Clarity Studies
Validate whether the intended message is what people actually take away — and where interpretation drifts.
The advantages of AI-moderated creative testing
Creative timelines are tight, but you still need depth to understand why something hits or misses.
AI moderation makes it easy to gather many consistent reactions quickly, probing naturally to uncover misreads, emotional drivers, and persuasion gaps.
With fast synthesis, teams can iterate routes in days and launch with more confidence.
Built for sharper creative decisions
Monadic Testing
Get clean, unbiased solo reactions to each route before comparison bias kicks in.
Monadic Testing
Get clean, unbiased solo reactions to each route before comparison bias kicks in.
Monadic Testing
Get clean, unbiased solo reactions to each route before comparison bias kicks in.
Protomonadic Testing
Combine monadic depth with an end-comparison to separate close routes and surface preference drivers.
Protomonadic Testing
Combine monadic depth with an end-comparison to separate close routes and surface preference drivers.
Protomonadic Testing
Combine monadic depth with an end-comparison to separate close routes and surface preference drivers.
Comparative Testing
Capture explicit tradeoffs when people see stimuli side-by-side.
Comparative Testing
Capture explicit tradeoffs when people see stimuli side-by-side.
Comparative Testing
Capture explicit tradeoffs when people see stimuli side-by-side.
Custom & Dynamic Probing
AI intelligently and dynamically follows up in the moment to unpack feelings, interpretation, and confusion.
Custom & Dynamic Probing
AI intelligently and dynamically follows up in the moment to unpack feelings, interpretation, and confusion.
Custom & Dynamic Probing
AI intelligently and dynamically follows up in the moment to unpack feelings, interpretation, and confusion.
AI-Generated Highlight Reels
Auto-create shareable “aha moments” that bring user reactions to life for stakeholders.
AI-Generated Highlight Reels
Auto-create shareable “aha moments” that bring user reactions to life for stakeholders.
AI-Generated Highlight Reels
Auto-create shareable “aha moments” that bring user reactions to life for stakeholders.
Custom Reports & Exports
Deliver winning narratives and actionable recommendations aligned to your original research objectives in a stakeholder-ready format fast.
Custom Reports & Exports
Deliver winning narratives and actionable recommendations aligned to your original research objectives in a stakeholder-ready format fast.
Custom Reports & Exports
Deliver winning narratives and actionable recommendations aligned to your original research objectives in a stakeholder-ready format fast.
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
AI-moderated creative testing FAQ
Answers to common questions about how AI can help with creative testing.
What is AI-moderated creative testing?
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What is AI-moderated creative testing?
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What is AI-moderated creative testing?
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How does AI creative testing differ from traditional creative testing research?
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How does AI creative testing differ from traditional creative testing research?
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How does AI creative testing differ from traditional creative testing research?
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What types of creative can be evaluated using creative testing solutions like Outset?
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What types of creative can be evaluated using creative testing solutions like Outset?
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What types of creative can be evaluated using creative testing solutions like Outset?
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When should teams use AI-moderated creative testing in the campaign lifecycle?
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When should teams use AI-moderated creative testing in the campaign lifecycle?
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When should teams use AI-moderated creative testing in the campaign lifecycle?
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Who benefits most from creative testing with AI moderation?
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Who benefits most from creative testing with AI moderation?
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Who benefits most from creative testing with AI moderation?
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Find out how Outset accelerates every step of research
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.