Consumer packaged goods
AI-moderated CPG market research
Outset helps CPG insights, brand, innovation, and shopper teams run structured qualitative research at scale, from concept testing to packaging and path-to-purchase.
Built for modern CPG research workflows
AI-moderated interviews designed for concept, packaging, shopper, and brand research — aligned to real CPG metrics like household penetration, CLV, customer retention rate, and sales velocity.
Parallel Qual at Commercial Scale
Run hundreds of structured interviews across buyer types, regions, and retail contexts simultaneously — enabling stronger confidence before national rollouts.
Realistic Packaging and Shelf Stimulus
Test packaging, planograms, and virtual shelf environments using integrated stimulus support to evaluate stand-out, clarity, and switching risk before production.
Competitive advantage across the research lifecycle
From Exploration to Validation
Use AI interviews to refine hypotheses early, reducing risk before committing to large-scale quant or in-market investment.
Deeper Than Purchase Intent
Surface motivations behind penetration gaps, repeat challenges, and switching behavior to guide commercially meaningful decisions.
High-impact CPG use cases
Run structured qualitative research across innovation, pricing, shopper strategy, and brand growth initiatives.
Innovation & Concept Testing
Explore early-stage concepts, identify differentiation opportunities, and uncover cannibalization risk before advancing to quant validation.
In-Home Testing & Shop-Along Studies
Observe real-world product usage and shopping behavior through guided in-home tasks and shop-alongs that capture routines, shelf decisions, and contextual purchase drivers.
Shopper Behavior & Retail Strategy
Investigate trip missions, switching triggers, basket context, and private-label trade-offs to optimize shelf strategy and retail execution.
Diary/Longitudinal Studies
Capture product usage, habits, and evolving perceptions over time through structured diary entries and follow-up interviews that reveal routines, triggers, and unmet needs.
