Who it's for
Purpose-built for every researcher throughout the org.
Outset was designed for every research discipline that drives decisions — for UX, insights, brand, product, and everyone in between.
Trusted by the most respected enterprises
Get answers to your hardest questions, fast.
UX Researchers
Built for how UX research really works: fast cycles, real tasks, and rapid iteration.
Run immersive usability and discovery studies with screensharing across prototypes, live sites, and mobile apps, while AI dynamically probes user behavior to uncover the why behind every moment.
Scale insight with consistent AI moderation, then chat with your data to spot patterns and share AI-generated highlight reels that drive stakeholder buy-in.
Usability Testing
Screensharing
Guided Usability Tests
Dynamic Probing
Chat With Your Data
AI-Generated Highlight Reels
Insight Exports
Market Researchers
Get the depth of qualitative with the speed and structure market research demands.
Outset makes it simple to run monadic, protomonadic, and comparative testing at scale — load multiple concepts or stimuli in one place, apply consistent questions across them, and walk away with clean preference reads plus rich verbatims.
Reach audiences globally with multilingual interviews, recruit efficiently via integrated panels and custom screeners, and export stakeholder-ready custom reports in minutes.
Concept Testing
Custom Reports
Multilingual Interviews
Global Recruiting
AI-Generated Highlight Reels
Insight Exports
Consumer Insights
Designed for insight teams balancing strategic depth with constant stakeholder demand.
Use AI moderation to run high-volume qualitative programs — from segmentation and brand work to concept and creative testing — while keeping every conversation consistent and comparable.
Expand reach with multilingual studies, recruit the right consumers via custom screeners + integrated panels, and deliver impact through custom reports and exports that slot straight into business readouts.
Outset helps you move from “interesting findings” to clear, organization-level direction.
Concept Testing
Creative Testing
Multilingual Interviews
Global Recruiting
Custom Reports
Insight Exports
Research Agencies
Everything you need to deliver premium qual work faster — across many clients, teams, and timelines.
Outset lets agencies run sophisticated studies with AI-assisted guide setup speeding launch while still giving full control.
Manage multiple clients smoothly with org-switching and data-segregated workspaces that keep projects and permissions cleanly separated. Then produce polished deliverables quickly using custom reports, chat-with-your-data synthesis, and AI highlight reels that make client presentations effortless.
Concept Testing
Creative Testing
Usability Testing
AI-Assisted Guide Setup
Native Org-Switcher
Data Segregated Workspaces
Custom Reports
Insight Exports
Cross-Functional Teams
For teams who need answers fast — without needing to be research experts.
Start from a goal and let AI-assisted guide setup draft your interview flow, then tailor it with your own questions.
Run concept, messaging, or experience tests quickly, using dynamic probing to get deeper clarity automatically. When results are in, chat with your data and pull highlight reels to align the room — turning raw conversations into decisions your team can confidently act on.
AI-Assisted Guide Setup
Dynamic Probing
Chat With Your Data
AI-Generated Highlight Reels
Insight Exports
