Who it's for
Purpose-built AI for research teams across your company
Outset was designed for every research discipline that drives decisions — for UX, insights, brand, product, and everyone in between.
Trusted by the most respected enterprises
Get answers to your hardest questions, fast
UX Researchers
Built for the way UX research actually happens making Outset one of the most flexible AI tools for UX research.
Run immersive usability and discovery studies while AI follows user behavior with dynamic probing to dig into the “why” behind every moment with purpose-built AI for research teams.
Scale insight beyond a handful of sessions with consistent AI moderation, then chat with your data to surface patterns across studies and share AI-generated highlight reels for easy stakeholder buy-in.
Usability Testing
Screensharing
Guided Usability Tests
Dynamic Probing
Chat With Your Data
AI-Generated Highlight Reels
Insight Exports
Market Researchers
Outset combines the depth of qualitative insight with the operational speed modern market research teams require.
Outset’s AI for market research makes it simple to run monadic, protomonadic, and comparative testing at scale — with simple guide set-up producing clean preference reads and rich verbatims.
Reach audiences globally with multilingual interviews, recruit efficiently via integrated panels and custom screeners, and export stakeholder-ready custom reports in minutes.
Concept Testing
Custom Reports
Multilingual Interviews
Global Recruiting
AI-Generated Highlight Reels
Insight Exports
Consumer Insights
Use AI moderation to run high-volume qualitative programs — from segmentation and brand research to concept and creative testing — while keeping every conversation consistent and comparable.
Expand reach with multilingual studies, recruit the right participants with custom screeners and integrated panels, and deliver impact through custom reports and exports that slot straight into business readouts.
AI for research helps teams progress from “interesting findings” to clear, organization-level direction faster and at greater scale than ever before.
Concept Testing
Creative Testing
Multilingual Interviews
Global Recruiting
Custom Reports
Insight Exports
Research Agencies
Outset’s AI for researchers who need to deliver premium qual work faster—without sacrificing methodological control or client trust.
With Outset, agencies can run sophisticated studies using AI-assisted guide setup, speeding launch without relinquishing control.
Manage multiple clients smoothly with org-switching and data-segregated workspaces that keep projects and permissions bucketed. Produce polished deliverables quickly with AI-generated custom reports and highlight reels.
Concept Testing
Creative Testing
Usability Testing
AI-Assisted Guide Setup
Native Org-Switcher
Data Segregated Workspaces
Custom Reports
Insight Exports
People Who Do Research
For product managers, designers, marketers, and operators running their own qualitative research studies.
AI-moderated research makes it possible for more people to gather insight directly. The challenge is keeping studies consistent, comparable, and aligned with company standards as access expands.
Outset helps teams scale research responsibly — with built-in structure, shared templates, and governance controls that protect methodological quality while empowering more people to learn from customers directly.
AI-Assisted Guide Setup
Dynamic Probing
Chat With Your Data
AI-Generated Highlight Reels
Insight Exports
AI for Research FAQ
Get answers to common questions about how AI can help with research.
How do modern organizations use AI for Research?
Modern teams use AI for research to support and scale research workflows, including study design, moderation, probing, analysis, and synthesis. Using AI for research, teams run more consistent studies, reach broader audiences, and generate insights faster - without replacing human researchers.
How does Outset support both UX research and market research?
Outset is designed to be a flexible AI for market research and UX research alike. UX teams can run usability and discovery studies with screensharing and dynamic probing, while market and insights teams can conduct concept, brand, and segmentation research at scale, all within the same platform.
Is Outset suitable for experienced researchers or only non-experts?
Outset is the most advanced AI research platform for researchers at every level of the organization. Experienced researchers maintain full control over guides, stimuli, and analysis, while AI accelerates execution and synthesis. Non-experts benefit from AI-assisted setup with best practices built-in, without compromising research quality.
How is AI used during interviews without losing research rigor?
Outset uses AI moderation to follow structured guides, apply consistent probing, and adapt follow-up questions in real time. This ensures methodological rigor while enabling scale, something traditional qualitative methods struggle to achieve.
What makes Outset different from other AI tools for UX research?
Unlike one-off solutions, Outset is a full research platform. It combines AI moderation, screensharing, multilingual research, recruiting, synthesis, and reporting, making it one of the most comprehensive AI tools for UX research and insights teams operating at enterprise scale.
