Cross-functional Teams
AI-moderated research breaks down siloes and empowers all teams
Outset helps product, marketing, and strategy teams get high-quality customer insight fast. Collaborate across teams with automatically generated bespoke reports, highlight reels from interviews, and integrations with platforms like Dovetail.
Teams across product, marketing, and strategy use Outset to get closer to customers — faster and more consistently.
Teams across product, marketing, and strategy use Outset to get closer to customers — faster and more consistently.
Teams across product, marketing, and strategy use Outset to get closer to customers — faster and more consistently.
Run the studies that unblock decisions — fast
Concept Testing
Pressure-test early ideas, features, or offerings to understand what lands with your audience and why.
Concept Testing
Pressure-test early ideas, features, or offerings to understand what lands with your audience and why.
Concept Testing
Pressure-test early ideas, features, or offerings to understand what lands with your audience and why.
Messaging & Positioning Feedback
Validate claims, value props, and taglines for clarity and credibility by using AI-moderated research that scales across audiences.
Messaging & Positioning Feedback
Validate claims, value props, and taglines for clarity and credibility by using AI-moderated research that scales across audiences.
Messaging & Positioning Feedback
Validate claims, value props, and taglines for clarity and credibility by using AI-moderated research that scales across audiences.
Creative Testing
Get reactions to ads, landing pages, or campaign routes with automatic breakdowns by question on what grabs attention and what’s confusing.
Creative Testing
Get reactions to ads, landing pages, or campaign routes with automatic breakdowns by question on what grabs attention and what’s confusing.
Creative Testing
Get reactions to ads, landing pages, or campaign routes with automatic breakdowns by question on what grabs attention and what’s confusing.
Rapid Product Feedback
Gut-check flows, onboarding, and rough prototypes to catch friction early. AI for research and development teams delivers fast signals before shipping.
Rapid Product Feedback
Gut-check flows, onboarding, and rough prototypes to catch friction early. AI for research and development teams delivers fast signals before shipping.
Rapid Product Feedback
Gut-check flows, onboarding, and rough prototypes to catch friction early. AI for research and development teams delivers fast signals before shipping.
Feature Prioritization Discovery
Interact with data visually via automatically crafted graphs showing which problems matter most to users and how people weigh tradeoffs.
Feature Prioritization Discovery
Interact with data visually via automatically crafted graphs showing which problems matter most to users and how people weigh tradeoffs.
Feature Prioritization Discovery
Interact with data visually via automatically crafted graphs showing which problems matter most to users and how people weigh tradeoffs.
Market / Audience Exploration
Quickly get directional insight on buyer needs or switching behavior. Augment strategic positioning in sync with market trends.
Market / Audience Exploration
Quickly get directional insight on buyer needs or switching behavior. Augment strategic positioning in sync with market trends.
Market / Audience Exploration
Quickly get directional insight on buyer needs or switching behavior. Augment strategic positioning in sync with market trends.
The advantage of Al-moderated research for cross-functional teams
Cross-functional teams don’t need more process — they need clarity they can act on.
AI research for cross-functional teams makes customer learning fast and repeatable without requiring a dedicated moderator or analyst.
Outset keeps interviews consistent, uses dynamic probing to dig deeper automatically, and synthesizes results into themes and evidence quickly — so product, marketing, and strategy teams can align, choose a direction, and move forward with confidence.
Everything you need for high-velocity, strategy-shaping qualitative research
AI-Guide Creation Companion
Start with your objective and let Outset draft a structured interview or test flow, then tweak it with your own questions — perfect for teams with limited research resources.
AI-Guide Creation Companion
Start with your objective and let Outset draft a structured interview or test flow, then tweak it with your own questions — perfect for teams with limited research resources.
AI-Guide Creation Companion
Start with your objective and let Outset draft a structured interview or test flow, then tweak it with your own questions — perfect for teams with limited research resources.
Custom & Dynamic Probing
AI follows up in the moment to clarify meaning, uncover tradeoffs, and get to the “why” — giving you depth faster and at scale.
Custom & Dynamic Probing
AI follows up in the moment to clarify meaning, uncover tradeoffs, and get to the “why” — giving you depth faster and at scale.
Custom & Dynamic Probing
AI follows up in the moment to clarify meaning, uncover tradeoffs, and get to the “why” — giving you depth faster and at scale.
Chat With Your Data
Ask plain-English questions like “top objections to Concept A” or “where did participants get confused” and instantly pull patterns across interviews.
Chat With Your Data
Ask plain-English questions like “top objections to Concept A” or “where did participants get confused” and instantly pull patterns across interviews.
Chat With Your Data
Ask plain-English questions like “top objections to Concept A” or “where did participants get confused” and instantly pull patterns across interviews.
Automated & Instant Synthesis
No lag or manual effort from study completion to insight creation. Outset synthesizes and analyzes interviews in real-time, then creates robust and exportable reports.
Automated & Instant Synthesis
No lag or manual effort from study completion to insight creation. Outset synthesizes and analyzes interviews in real-time, then creates robust and exportable reports.
Automated & Instant Synthesis
No lag or manual effort from study completion to insight creation. Outset synthesizes and analyzes interviews in real-time, then creates robust and exportable reports.
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Al research for cross-functional teams FAQs
Here are common questions about AI research for cross-functional teams, including how AI-moderated research supports product, marketing, and research and development teams.
What is AI research for cross-functional teams?
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What is AI research for cross-functional teams?
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What is AI research for cross-functional teams?
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How does AI-moderated research support multiple teams at once?
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How does AI-moderated research support multiple teams at once?
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How does AI-moderated research support multiple teams at once?
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Can product, marketing, and R&D teams use the same studies?
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Can product, marketing, and R&D teams use the same studies?
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Can product, marketing, and R&D teams use the same studies?
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Is AI research useful for research and development teams specifically?
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Is AI research useful for research and development teams specifically?
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Is AI research useful for research and development teams specifically?
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How does AI-moderated research improve alignment across teams?
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How does AI-moderated research improve alignment across teams?
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How does AI-moderated research improve alignment across teams?
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What types of studies work best for cross-functional teams?
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What types of studies work best for cross-functional teams?
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Find out how Outset accelerates every step of research
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.