PHYSICAL INTELLIGENCE
For in-home visits, shopalongs, and real-world studies, Outset lets participants stream what they see in real-time, guides them through dynamic questions, then synthesizes findings instantly.
Bring the physical world
into your research
Intelligent Analysis
Outset's AI identifies what's in the image or video and dynamically probes based on the study’s goals, ensuring no detail or interesting observation isn’t explored.
Insights at Scale
See the dominant emotion per question across all participants to understand not just what one person felt, but which emotional patterns emerged across the group.
Built for the studies that happen in the real world
Physical Intelligence opens up research scenarios that traditional research platforms can't support.
IRL Discovery
Ask participants to photograph their pantry, fridge, or grocery cart — and probe based on what is there.
In-Home Testing
Have participants capture how they use a product in their natural environment, not a controlled setting.
Concept & Packaging Research
Let participants capture themselves interacting with physical products, then dig into their reactions.
Shopalongs
Capture real-world navigation, shelf behavior, and in-store decision-making at scale.
The advantage of
Physical Intelligence
Research Beyond the Screen
Physical Intelligence extends Outset into the physical world — enabling studies that capture real behavior where it actually happens.
Real-World Insights, AI-Led
Get rich observational data without being present — and without scheduling logistics.
Insights Grounded in Reality
Rather than relying on participant recall, Physical Intelligence captures signals in real-time and builds analysis around it. Findings reflect observed reality, not memory.
