Stack Rank Questions

Capture and reference participant prioritization in interviews

What’s new

• Add ranking-based questions to your guide

• Use rankings to inform follow-up questions

• Capture relative importance, not just opinions

Why it matters
Understanding what matters most is often more valuable than what people simply mention. Stack ranking introduces structure into qualitative interviews, helping surface clearer priorities.

How to use it

• Add a stack rank question to your guide

• Let participants rank options during interviews

• Use rankings to guide deeper follow-ups