Research Objectives

Anchor every study around clear, structured research goals

What’s new

• Define and organize research objectives before building your study

• Keep interviews aligned to what you’re trying to learn

• Use objectives to guide both question generation and analysis

Why it matters
Research often starts with a vague idea of what needs to be learned, which leads to unfocused interviews and harder analysis later. By formalizing objectives upfront, studies stay aligned from planning through synthesis, making insights easier to extract and act on.

How researchers are using it

• Aligning stakeholders before launching studies

• Keeping interviews focused during exploratory research

• Structuring analysis around predefined goals instead of retrofitting insights

How to use it

• Write out your key research questions and goals

• Use them to shape your discussion guide

• Reference them during analysis to stay focused

Read the full announcement