Business

Introducing Live Interviews, by Outset

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Aaron Cannon

AI-led interviews have transformed how teams learn from their customers. Researchers can hear from a much larger audience, explore more questions, and spend more time making sense of what they learn.

But, it has not eliminated the need for live, human interviews. There’s a workflow we hear about again and again that illustrates the two methodologies working hand-in-hand: researchers start with a handful of interviews they lead themselves to define the problem space, then use Outset to explore those findings at a much bigger scale.

Until now, that meant moving between tools. Recruiting in one place, coordinating schedules somewhere else, conducting the interviews, and bringing the analysis back together. The work was fragmented, and so was the view of the customer.

Today, that whole workflow can live in Outset.

All of your interviews, all in Outset.

One seamless workflow

Live Interviews brings human-led research into the same platform as your AI-led studies, including the work that happens before and after the conversation.

  • Broader recruiting access. Reach 1 billion participants globally through Outset’s partner network.

  • Scheduling in one place. Coordinate your interview sessions within Outset.

  • You, leading the interview. Follow the conversation yourself, with a backroom where your team can listen in.

  • AI-powered analysis. Apply Outset’s analysis to what you learn from your live interviews.

  • Research that stays together. Keep those conversations in the same platform as your AI-led studies.

Start with a few conversations. Build from there.

Early in a project, you may still be working out what the problem is. Leading a few interviews yourself gives you room to follow an unexpected answer, ask another question, and hear how customers describe their experience.

Those conversations help you decide what to explore next. You can use what you learn to shape an AI-led study with a much larger audience, expanding your understanding beyond the first few people you spoke with.

Imagine you’re exploring why shoppers hesitate before starting a subscription. You expect the first interviews to focus on price. Instead, someone tells you they’re worried about how hard it will be to pause or cancel.

You follow that thread. Then you build an AI-led study to explore how a broader audience thinks about flexibility, what they need to know before signing up, and which past experiences shape their expectations.

The questions evolve. Your understanding grows. Both stages of the research stay in Outset.

A single, unified view of your customer

When interviews are scattered across platforms, teams spend time figuring out where the research lives and putting the pieces back together.

Live Interviews brings the conversations you lead into the same place as the ones you scale with AI. Your team has one place to return to as it develops its understanding of the customer.

That shared understanding matters beyond the person running a study. A teammate can listen in from the backroom. Product can return to the conversations behind a recommendation. Marketing can hear how customers describe a problem in their own words.

The value keeps building as you learn more. Each round of research has a home alongside the work that came before it.

Bring your next live interviews into Outset

Everything we do is with humans at the core. Live Interviews gives you more room to lead the conversations that shape your research, n rigorous way to scale those learnings, and one place to house everything you learn.

Live Interviews are available now.

All of your interviews, all in Outset.

Interested in learning more? Book a personalized demo today!

Book Demo

About the author
Aaron Cannon

CEO - Outset

Aaron is the co-founder and CEO of Outset, where he’s leading the development of the world’s first agent-led research platform powered by AI-moderated interviews. He brings over a decade of experience in product strategy and leadership from roles at Tesla, Triplebyte, and Deloitte, with a passion for building tools that bridge design, business, and user research. Aaron studied economics and entrepreneurial leadership at Tufts University and continues to mentor young innovators.

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The most advanced AI-moderated research platform

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© 2026 Parnassus Labs, Inc. All rights reserved.

The most advanced AI-moderated research platform

Secure by design

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© 2026 Parnassus Labs, Inc. All rights reserved.