Market Researchers
AI market research tools for actionable insights at scale
Outset helps market researchers explore attitudes, behaviors, and brand perception at scale. Capture qualitative feedback, track trends, and surface themes — all with AI doing the heavy lifting.
Leading market research orgs use Outset to move from open-ended exploration to clear strategic direction — faster.
Leading market research orgs use Outset to move from open-ended exploration to clear strategic direction — faster.
Leading market research orgs use Outset to move from open-ended exploration to clear strategic direction — faster.
Run the studies your team relies on — at faster speeds with cleaner reads.
Monadic Concept Testing
Get clean, unbiased reactions to ideas one-at-a-time, with consistent probing across respondents.
Monadic Concept Testing
Get clean, unbiased reactions to ideas one-at-a-time, with consistent probing across respondents.
Monadic Concept Testing
Get clean, unbiased reactions to ideas one-at-a-time, with consistent probing across respondents.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and understand tradeoffs.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and understand tradeoffs.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and understand tradeoffs.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and understand tradeoffs.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and understand tradeoffs.
Protomonadic Testing
Combine solo evaluations with a final head-to-head choice to separate close concepts and understand tradeoffs.
Positioning & Messaging Research
Pressure-test claims for clarity, credibility, and differentiation — and capture the exact language people use.
Positioning & Messaging Research
Pressure-test claims for clarity, credibility, and differentiation — and capture the exact language people use.
Positioning & Messaging Research
Pressure-test claims for clarity, credibility, and differentiation — and capture the exact language people use.
Pricing & Packaging Qual
Explore willingness-to-pay logic, perceived value, and tier tradeoffs before you quantify.
Pricing & Packaging Qual
Explore willingness-to-pay logic, perceived value, and tier tradeoffs before you quantify.
Pricing & Packaging Qual
Explore willingness-to-pay logic, perceived value, and tier tradeoffs before you quantify.
Category / Market Exploration
Uncover unmet needs, purchase drivers, and switching behavior to inform strategy and innovation.
Category / Market Exploration
Uncover unmet needs, purchase drivers, and switching behavior to inform strategy and innovation.
Category / Market Exploration
Uncover unmet needs, purchase drivers, and switching behavior to inform strategy and innovation.
The advantage of AI market research tools
AI market research is transforming how teams gather and analyze insights — faster, smarter, and at scale. Outset combines powerful market research tools with AI-powered interviews and analysis to uncover market trends, segment audiences, and track brand perception in real time. Efficient and scalable, AI market research is built for market researchers who need fast, high-quality market insights.
Everything you need for high-velocity, strategy-shaping qual.
Complex concept testing support
Load multiple concepts or stimuli in one study, apply consistent questions, and walk away with clean preference reads plus rich verbatims.
Complex concept testing support
Load multiple concepts or stimuli in one study, apply consistent questions, and walk away with clean preference reads plus rich verbatims.
Complex concept testing support
Load multiple concepts or stimuli in one study, apply consistent questions, and walk away with clean preference reads plus rich verbatims.
Multilingual interviews
Run studies globally with automatic translation to 40+ of the most common languages so feedback stays authentic and comparable across markets.
Multilingual interviews
Run studies globally with automatic translation to 40+ of the most common languages so feedback stays authentic and comparable across markets.
Multilingual interviews
Run studies globally with automatic translation to 40+ of the most common languages so feedback stays authentic and comparable across markets.
Global recruiting with integrated panels
Recruit the right respondents fast through integrated panels and apply advanced custom screener logic to ensure you’re targeting the right audience.
Global recruiting with integrated panels
Recruit the right respondents fast through integrated panels and apply advanced custom screener logic to ensure you’re targeting the right audience.
Global recruiting with integrated panels
Recruit the right respondents fast through integrated panels and apply advanced custom screener logic to ensure you’re targeting the right audience.
AI-assisted guide setup
Start from your objective and let AI draft a structured guide, then customize for your framework and measures. Want to start from scratch? Build from step 1 in platform or upload your own.
AI-assisted guide setup
Start from your objective and let AI draft a structured guide, then customize for your framework and measures. Want to start from scratch? Build from step 1 in platform or upload your own.
AI-assisted guide setup
Start from your objective and let AI draft a structured guide, then customize for your framework and measures. Want to start from scratch? Build from step 1 in platform or upload your own.
Custom reports, highlight reels & exports
Generate stakeholder-ready reports in minutes, pull AI highlight reels for executive storytelling, and export insights into your existing workflows.
Custom reports, highlight reels & exports
Generate stakeholder-ready reports in minutes, pull AI highlight reels for executive storytelling, and export insights into your existing workflows.
Custom reports, highlight reels & exports
Generate stakeholder-ready reports in minutes, pull AI highlight reels for executive storytelling, and export insights into your existing workflows.
Custom and dynamic probing
Set your core guide once, then let AI follow up dynamically according to participant responses in the moment to clarify meaning, unpack tradeoffs, and dig into the “why” — without leading.
Custom and dynamic probing
Set your core guide once, then let AI follow up dynamically according to participant responses in the moment to clarify meaning, unpack tradeoffs, and dig into the “why” — without leading.
Custom and dynamic probing
Set your core guide once, then let AI follow up dynamically according to participant responses in the moment to clarify meaning, unpack tradeoffs, and dig into the “why” — without leading.
AI market research FAQs
Get answers to common questions about how AI can help with market research.
What makes Outset different from other AI market research tools?
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What makes Outset different from other AI market research tools?
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What makes Outset different from other AI market research tools?
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Can I use Outset for both B2B and B2C market research?
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Can I use Outset for both B2B and B2C market research?
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Can I use Outset for both B2B and B2C market research?
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How does Outset handle brand and message testing?
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How does Outset handle brand and message testing?
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How does Outset handle brand and message testing?
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Is the platform compliant with data privacy regulations?
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Is the platform compliant with data privacy regulations?
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Is the platform compliant with data privacy regulations?
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How long does it take to get insights from a study?
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How long does it take to get insights from a study?
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Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Customer Spotlight
How researchers are using Outset to drive impact
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
Find out how Outset accelerates every step of research.
Test out a demo interview to see how Outset transforms research speed, scale, and insight quality.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.
The most advanced AI-moderated research platform
Secure by design
© 2025 Parnassus Labs, Inc. All rights reserved.