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Use Cases /

Market Researchers

AI Market Research Tools for Actionable Insights at Scale

Outset helps market researchers explore attitudes, behaviors, and brand perception at scale. Capture qualitative feedback, track trends, and surface themes — all with AI doing the heavy lifting.

or

Book Demo

Use Cases /

Market Researchers

AI Market Research Tools for Actionable Insights at Scale

Outset helps market researchers explore attitudes, behaviors, and brand perception at scale. Capture qualitative feedback, track trends, and surface themes — all with AI doing the heavy lifting.

or

Book Demo

Use Cases /

Market Researchers

AI Market Research Tools for Actionable Insights at Scale

Outset helps market researchers explore attitudes, behaviors, and brand perception at scale. Capture qualitative feedback, track trends, and surface themes — all with AI doing the heavy lifting.

or

Book Demo

The Advantage of AI Market Research Tools

AI market research is transforming how teams gather and analyze insights — faster, smarter, and at scale. Outset combines powerful market research tools with AI-driven interviews and analysis to uncover market trends, segment audiences, and track brand perception in real time. Efficient and scalable, AI market research is built for market researchers who need fast, high-quality market insights.

image of a group of market researchers sitting at a table messy with work materials

How Outset helps Market Researchers

Check out some features that market researchers love.

Depth Meets Scale

Build your study and engage your target audience across multiple languages, regions and segments for qualitative research at scale and faster, richer consumer insights.

Depth Meets Scale

Build your study and engage your target audience across multiple languages, regions and segments for qualitative research at scale and faster, richer consumer insights.

Depth Meets Scale

Build your study and engage your target audience across multiple languages, regions and segments for qualitative research at scale and faster, richer consumer insights.

Automated Analysis

Outset will produce trends, outliers, and executive summaries across segments, so your team spends less time on manual analysis and more on strategic storytelling.

Automated Analysis

Outset will produce trends, outliers, and executive summaries across segments, so your team spends less time on manual analysis and more on strategic storytelling.

Automated Analysis

Outset will produce trends, outliers, and executive summaries across segments, so your team spends less time on manual analysis and more on strategic storytelling.

Compliant, Safe, Secure

Outset is up-to-date with industry-standard regulatory requirements—like GDPR and SOC 2—keeping your proprietary data secure.

Compliant, Safe, Secure

Outset is up-to-date with industry-standard regulatory requirements—like GDPR and SOC 2—keeping your proprietary data secure.

Compliant, Safe, Secure

Outset is up-to-date with industry-standard regulatory requirements—like GDPR and SOC 2—keeping your proprietary data secure.

Monadic AI Testing

Test new concepts with AI-led interviews by randomizing stimuli with different audiences.

Monadic AI Testing

Test new concepts with AI-led interviews by randomizing stimuli with different audiences.

Monadic AI Testing

Test new concepts with AI-led interviews by randomizing stimuli with different audiences.

Creative AI Testing

Use AI-interviews to understand deep, nuanced reactions while also collecting quantitative metrics to test and measure marketing, brand, and even advertising assets.

Creative AI Testing

Use AI-interviews to understand deep, nuanced reactions while also collecting quantitative metrics to test and measure marketing, brand, and even advertising assets.

Creative AI Testing

Use AI-interviews to understand deep, nuanced reactions while also collecting quantitative metrics to test and measure marketing, brand, and even advertising assets.

Advanced Screeners

Precisely target the audiences you need with complex conditional qualification logic and quota-setting capabilities.

Advanced Screeners

Precisely target the audiences you need with complex conditional qualification logic and quota-setting capabilities.

Advanced Screeners

Precisely target the audiences you need with complex conditional qualification logic and quota-setting capabilities.

Outset’s AI-powered market research tools automatically surface trends, synthesize qualitative data, and reveal outliers, allowing your team to focus on strategy instead of manual review.

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Trusted by the best

See what users at leading companies think of Outset

Outset is now a key tool for our team to get more, better, and most importantly, faster research done, accelerating our innovation pipeline substantially.
Michael Widenmeyer
Consumer Insights Senior Manager
The speed and quality of the responses were outstanding. Outset will afford my team the opportunity to significantly increase the speed of delivery.
Wil Readinger
Head of UX Research
Outset's AI engaged users and asked follow-up questions that elicited specific, long-form answers that helped us understand what was important to them. And it did so at 10x-20x scale of customer interviews.
Jeff Zimmerman
Chief Product Officer
Outset allows users to spend their time on what really matters, which is understanding the consumer and designing products, rather than on countless hours of interviewing and labeling.
Leo Velásquez
Senior Experiment Designer
Outset saved us over 120 hours of research on a single project while delivering high quality insights that cannot be achieved with a survey. This is the future of research.
Brynna Mann
Managing Director
Outset saves our team countless hours by conducting hundreds of interviews in days rather than weeks, allowing our small team to operate at the scale of a much larger one and at a fraction of the cost.
Ben Schweitzer
Director User Experience

AI Market Research FAQs

Answers to common questions about how AI can help with market research

What makes Outset different from other AI market research tools?

Outset combines AI-moderated interviews with automated synthesis to give you deep qualitative insights — fast. Unlike static survey platforms or clickstream tools, Outset engages participants in dynamic, open-ended conversations and delivers structured, actionable insights without the need for manual tagging or moderation.

What makes Outset different from other AI market research tools?

Can I use Outset for both B2B and B2C market research?

Yes. Outset supports research across a wide range of audiences, including B2B buyers, consumer segments, and niche panels. You can recruit from your own panel or use Outset’s integrated partners like User Interviews and Prolific to reach the right participants.

Can I use Outset for both B2B and B2C market research?

How does Outset handle brand and message testing?

With Outset, you can quickly test messaging, campaigns, and creative concepts by capturing authentic feedback through AI-led interviews. The platform identifies common themes, emotional reactions, and performance drivers — helping your team optimize go-to-market strategies with confidence.

How does Outset handle brand and message testing?

Is the platform compliant with data privacy regulations?

Absolutely. Outset is fully compliant with GDPR and SOC 2 standards. All user data is securely managed and stored, ensuring your market research stays both ethical and enterprise-ready.

Is the platform compliant with data privacy regulations?

Absolutely. Outset is fully compliant with GDPR and SOC 2 standards. All user data is securely managed and stored, ensuring your market research stays both ethical and enterprise-ready.

Is the platform compliant with data privacy regulations?

Absolutely. Outset is fully compliant with GDPR and SOC 2 standards. All user data is securely managed and stored, ensuring your market research stays both ethical and enterprise-ready.