The scale of a survey.
The depth of an interview.

Let AI conduct and synthesize video, audio, and usability sessions with hundreds of participants at once.

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Supercharge your research with AI-moderated conversations.

Test new concepts or designs, identify new opportunities, and build a deeper understanding of the people you serve at a speed and scale that was never before possible.

AI-moderated conversations

Conduct hundreds of interviews at once, in any language. Our AI interviewer engages participants in rich dialogue and probes deeper to get the "why" behind answers.

AI-powered synthesis

Customized to your study

How it works

1. Upload a guide

Add your discussion guide to Outset and customize your AI interviewer.

2. Recruit your participants

Recruit with Outset's panel, integrate with your own panel partners, or share with your own users.

3. Discover insights with AI

Watch the AI interviewer dig deep with participants and pull out what matters most.

Trusted by the best

Read the latest case study with

Outset is now a key tool for our team to get more, better, and most importantly, faster research done, accelerating our innovation pipeline substantially.

Michael Widenmeyer

Consumer Insights Senior Manager

The speed and quality of the responses were outstanding. Outset will afford my team the opportunity to significantly increase the speed of delivery.

Wil Readinger

Head of UX Research

Outset's AI engaged users and asked follow-up questions that elicited specific, long-form answers that helped us understand what was important to them. And it did so at 10x-20x scale of customer interviews.

Jeff Zimmerman

Chief Product Officer

Outset allows users to spend their time on what really matters, which is understanding the consumer and designing products, rather than on countless hours of interviewing and labeling.

Leo Velásquez

Senior Experiment Designer

Outset saved us over 120 hours of research on a single project while delivering high quality insights that cannot be achieved with a survey. This is the future of research.

Brynna Mann

Managing Director

Outset dramatically increases the productive potential of a single researcher, helping them uncover many more insights much more quickly.

Chris Monnier

Senior Staff User Researcher

The world's most powerful unmoderated research

Outset uses the best AI models in the world to create a deeper, richer experience for both participants and researchers alike.

Interactive mode

The most natural feeling conversation with AI, designed for depth.

Audio mode

Capture audio recordings and real time transcriptions of participant conversations.

Video mode

Get even more nuance with rich video recordings of your participants.

Stimulus testing

Have AI share images or videos to test new concepts, marketing assets, or designs.

Automatic synthesis

Let AI identify common themes, tag relevant conversations, and pull out powerful quotes.

Multilingual

Let your participants choose the language with a fully adaptive, multi-lingual interviewer.

Secure by design

Outset is powered by the Azure OpenAI Service, the most secure large language model, and is fully anonymized. No models are ever trained on your data.

Get to the deeper 'Why?' when it matters

Outset customers deploy AI-moderated research with methods where scale and depth both matter, and where speed is non-negotiable.

Strategic research

Identifying strategic opportunities requires both the scale to understand the market writ large and depth to uncover the 'Why?'

🌏 Market Landscape
📣 Brand equity
🔨 Jobs to be done
🙋 Persona Development
🫶 Attitudes and preferences

Tactical research

Building the right product, messaging, and brand requires the ability to test and iterate at the speed and scale of AI.

💡 Concept testing
🖍️ Usability & design
📺 Positioning & ad testing
🤩 Customer experience
📈 Brand measurement

Want to give it a try?

Go through an interview as a participant to see what AI moderated interviews can feel like.

The scale of a survey.The depth of an interview.